Who We Are

John Hirsch

John Hirsch is an Emmy Award-winning producer and director with a passion for storytelling that inspires, entertains, and connects audiences. Currently, John serves as Co-Executive Producer on the prestigious ESPYS, airing on ABC, and was Showrunner & Executive Producer of the critically acclaimed docuseries Marvel’s Hero Project, which launched on Disney+.

Throughout his career, John has produced and directed a wide range of impactful content, including Time’s Person of the Year special, ESPN's Why Not Us?, an inspiring series now spanning four seasons, and high-profile productions such as Making of the Super Bowl Halftime Show featuring Katy Perry, Journey to the Oscars, and Uncovering Cicada.

A founding partner of Roadside Entertainment, John brings a creative and collaborative spirit to every project, whether it’s celebrating athletic excellence, shining a light on everyday heroes, or crafting compelling narratives for some of the most recognized brands and events in the world.

Ron Yassen

Ron Yassen is a multiple Emmy Award-winning documentary director and producer. His work features more than 30 documentary films, including Roger Maris: Reluctant Hero, Fields of Play-Fields of Battle, Glory in Black and White, 50 Cent: Origin of Me, Kareem: Minority of One (Emmy-nominated), and Crossroads (Emmy-nominated), which premiered at Tribeca in 2018. His latest documentary series, Why Not Us?, which he Created and Executive Produced, ran for 4 seasons and 32 episodes on ESPN +.  He is a founding partner at Roadside Entertainment.