Our Story
We founded Roadside Entertainment in 2004 with a simple goal. Find great stories and bring them to life. In the more than 20 years since we began, we've had the privilege of doing just that in documentaries and docuseries across the spectrum of sports, music, and comedy, for a variety of media partners.
We seek out characters who through force of will or the dynamics of circumstance rise up and inspire us in extraordinary ways. As filmmakers, we take nothing for granted and we try to bring creative storytelling, honesty, and integrity to everything we do.
John & Ron
Who We Are
John Hirsch
John Hirsch is an Emmy Award-winning producer and director with a passion for storytelling that inspires, entertains, and connects audiences. Currently, John serves as Co-Executive Producer on the prestigious ESPYS, airing on ABC, and was Showrunner & Executive Producer of the critically acclaimed docuseries Marvel’s Hero Project, which launched on Disney+.
Throughout his career, John has produced and directed a wide range of impactful content, including Time’s Person of the Year special, ESPN's Why Not Us?, an inspiring series now spanning four seasons, and high-profile productions such as Making of the Super Bowl Halftime Show featuring Katy Perry, Journey to the Oscars, and Uncovering Cicada.
A founding partner of Roadside Entertainment, John brings a creative and collaborative spirit to every project, whether it’s celebrating athletic excellence, shining a light on everyday heroes, or crafting compelling narratives for some of the most recognized brands and events in the world.
Ron Yassen
Ron Yassen is a multiple Emmy Award-winning documentary director and producer. His work features more than 30 documentary films, including Roger Maris: Reluctant Hero, Fields of Play-Fields of Battle, Glory in Black and White, 50 Cent: Origin of Me, Kareem: Minority of One (Emmy-nominated), and Crossroads (Emmy-nominated), which premiered at Tribeca in 2018. His latest documentary series, Why Not Us?, which he Created and Executive Produced, ran for 4 seasons and 32 episodes on ESPN +. He is a founding partner at Roadside Entertainment.